The WordPress dashboard is where users go to manage their website. Also known as the admin page or admin area, the dashboard is used to make website edits, view analytics, install plug-ins, add or remove contributors and more. The page is typically accessed by entering “/wp-admin/” to the end of your website URL. How to... The post How to Use the WordPress Dashboard & Admin Page appeared first on Fit Small Business. from https://fitsmallbusiness.com/wordpress-dashboard-and-admin-page/
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Real estate referrals occur when another licensed real estate professional, a former client, or a referral company recommends your real estate services to someone looking to buy or sell a property. In this guide, you’ll learn the types of real estate referrals, where to get them, and how to close these fantastic leads. Maximize your... The post Real Estate Referrals: Sources & How to Get Leads appeared first on Fit Small Business. from https://fitsmallbusiness.com/real-estate-referrals/ Commercial general liability insurance (CGL) coverage protects businesses from financial losses due to third-party claims for bodily injury or property damage. Most businesses will need a CGL policy, especially if you work with the public. General liability insurance costs vary by industry, but the majority of small business owners pay between $400 and $600 per... The post Commercial General Liability Insurance appeared first on Fit Small Business. from https://fitsmallbusiness.com/commercial-general-liability-insurance-cgl/ Real estate videos are visual tours used by realtors and investors to highlight the positive attributes of a property available for sale. According to Mashable, 73% of homeowners prefer to hire listing agents who use online video. This article will show you four real estate videos every agent needs to master, describe the equipment you... The post 4 Real Estate Videos Every Agent Needs to Master & 15 Pro Tips appeared first on Fit Small Business. from https://fitsmallbusiness.com/top-real-estate-videos-examples/ Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small businesses are Facebook and Google Adwords Express. Why Invest in Social Media Ads? According to recent research published by LinkedIn and Marketing profs there is lots of evidence online advertising works.
In addition to reaching consumers and B2B customers on platforms they’re using, social media ads are very cost-effective. You get to choose how much you’ll spend each day, with most platforms having a click-through rate as low as $0.45-$3.77 per click. It depends on your competition and which users you’re trying to reach, and days/times your ad is running. How to Run Successful Online Ads Your digital marketing strategy, starts with building your web presence you’re your landing pages. many businesses overlook four crucial steps to an effective advertising campaign. As you begin a social media advertising campaign for your small business, make sure you aren’t guilty of missing these important elements:
Where are your target users? It’s extremely important you know which social media platform(s) they use most frequently. For example, if you’re trying to reach millennials, you may want to invest in Instagram ads or if you want to reach Gen X parents you may want to advertise on Facebook, whereas if you’re trying to target other business owners, LinkedIn may be a good fit. Take the time to make sure you’re choosing the right platform(s) for your target consumers. After all, it’s a waste of your hard-earned dollars to spend money advertising on a network your target audience doesn’t use.
Many small businesses make the mistake of focusing all their efforts on the ad itself, without thinking about where they plan to send users. While your home page or contact page has necessary information about your company, they aren’t the best spot to direct traffic. Instead, create a separate “landing page” that’s designed to be a natural follow-up to the ad. On this page, you can use similar language and visuals so there’s a natural flow from your ads to your website, with a clear call to action, whether it’s contacting you for a consultation, purchasing your product or providing you with their contact information so you can add them to your email marketing list.
You can implement every best practice in online advertising, but the best way to learn incredibly valuable information about your target audience is through: A/B testing your ads. Run three to five ads for five to seven days. Then compare the results to determine which two resonated better with your target audience. For example, use the same language with your ad, but include different images in a few ads and a video in the other. When the ads finish running, you can review the results and see which ones your target users responded to best. Through A/B testing, you can glean all sorts of valuable insight including types of visuals, imagery, colors, language, etc. It’s worth the investment up front to learn, before loosing a ton of money on ads that don’t convert!
Even if you’re not A/B testing, reviewing your data is key to a successful social media ad strategy. You need to understand the actions visitors take from ads to through your site. Any social media platform you run ads on will be able to provide insight regarding ad engagement and click-throughs; Google Analytics can take the data a step further by showing you where users went on your website after visiting the landing page. By reviewing this data following each ad, you can draw helpful conclusions to strengthen your next advertising campaign. Get Started With Your Social Media Ads! There’s no time like the present to begin your social media ads! By carefully selecting which platform(s) you invest in, taking the time to create a relevant landing page, doing A/B testing up front and reviewing your analytics after each ad campaign, you’ll be well on the way to a successful campaign. About the author: Erika Taylor Montgomery is CEO of Three Girls Media, Inc., which provides custom quality content and personalized public relations with each clients’ goals and budget in mind. Learn more: www.ThreeGirlsMedia.com.
The post How Small Businesses Can Set Up Effective Social Media Ads appeared first on Succeed As Your Own Boss. from https://succeedasyourownboss.com/how-small-businesses-can-set-up-effective-social-media-ads/ LLCs and LLPs are both legal entities that allow companies to engage in business activity. LLCs are typically better for most small business owners because they offer more tax flexibility, are easier to set up and have fewer restrictions on members. An LLP is better for forming partnerships to practice accounting, architecture or law. When... The post LLP vs. LLC: Differences, Advantages & Which is Best for You 2018 appeared first on Fit Small Business. from https://fitsmallbusiness.com/llp-vs-llc/ Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals. Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company... The post Brand Identity Design: What It Is & How to Do It [With Examples] appeared first on Fit Small Business. from https://fitsmallbusiness.com/brand-identity-design-examples/ Limited liability companies (LLCs) are the simplest and most inexpensive business structure in the United States. The pros and cons of LLCs include being easy to form, protecting owners from personal liability, and offering flexible tax options. However, LLCs also make raising money difficult and can misalign owner tax burdens and their earnings from the... The post 5 Pros and 5 Cons of an LLC appeared first on Fit Small Business. from https://fitsmallbusiness.com/pros-and-cons-of-an-llc/ Amazon Seller Suite by ShippingEasy offers solutions for inventory management, marketing automation, and more. Prices start at $23/month. The post Amazon Seller Suite by ShippingEasy Reviews & Pricing appeared first on Fit Small Business. from https://fitsmallbusiness.com/amazon-seller-suite-by-shippingeasy-reviews-pricing/ Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs. Marketers looking for opportunities in affiliate marketing need... The post 28 Actionable Affiliate Marketing Tips & Strategies, 2018 appeared first on Fit Small Business. from https://fitsmallbusiness.com/affiliate-marketing-tips-strategies/ |
AuthorHello I am Teri Crawford 26 years old living in Toronto, Canada. I have recently finished my MBA and planning to start my own business. Archives
November 2018
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