Most seasoned online retailers agree that shipping and order fulfillment are the mission-critical functions in an ecommerce business. You can build the perfect website, attract an audience through engaging content, and convert them to buyers — but if you can’t get orders into their hands quickly and accurately, you won’t have an ecommerce business for long. In… The post Order Fulfillment – The Ultimate Guide to Fulfilling and Shipping Ecommerce Orders appeared first on . from http://fitsmallbusiness.com/order-fulfillment-and-shipping/
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As we wind down for the Christmas holidays, I wanted to take some time out to congratulate the winners from our 2016 #12daysofgiveaways contest. These entrepreneurs entered our third annual holiday giveaway, and many of them entered faithfully each day for the chance to win. Special thanks again to our generous sponsors including ADP, App Data Room, Quill.com, Intuit Quickbooks, Nextiva, Reach Local and Infusionsoft. Our winners came from across the country, and we hope you will help this list will inspire you to enter next December. Day 1 Sabrina Umstead Smith, STUS Services LLC, Sicklerville, NJ Day 2 Debbie Lonergan Online Business Manager, Cranford, NJ Day 3 Debra Simpson, San Diego Speakers Guild, Carlsbad, CA Day 4 Cathy Bouldry, Ambit Energy, Melbourne, FL Day 5 Evelyne Del Billingslea, Billingslea Media, Charlotte, NC Day 6 Keith Martin, 2 Save Souls Records LLC, Parkville , MD Day 7 Jennifer Leake, Assessment Pros, Roanoke, VA Day 8 Vince Better, Get Better Digital, Glenside, PA Day 9 Vikki Lassiter, Adtigo Group LLC, Philadelphia, PA Day 10 Rod Brown, Once Logix LLC, Winston Salem, NC Day 11 Jane Gentry, Epoch Inc., Woodstock, GA Day 12 Shannon Myers, Walton Search, LLC, Philadelphia, PA Happy Holidays to everyone! Don’t forget to signup for my newsletter – that way you’ll make sure that you don’t miss out on an upcoming contest, giveaway and get the scoop on who’s on #Smallbizchat. The post SmallBizLady’s #12DaysofGiveaways 2016 Winners List appeared first on Succeed As Your Own Boss. from http://succeedasyourownboss.com/smallbizladys-12daysofgiveaways-2016-winners-list/ If you’re looking to learn more about how to make and print barcode labels, look no further! This article will take you, step by step, through how to gather up everything you need to make and print your own barcodes. Whether you are a small product manufacturer looking to print UPCs for your products or… The post How to Make and Print Barcode Labels: A Guide for Store Owners appeared first on . from http://fitsmallbusiness.com/barcode-labels/ One of the really special things about Twitter for me, is the weekly interview show I have hosted for the last seven years #Smallbizchat. Every Wednesday from 8-9pm Eastern Time, I have the honor to talk with some of the most brilliant and successful small business experts in the country. We have even hosted experts from Canada, UK, Africa and Australia. Alongside my amazing co-host Dianna Geairn, The Irreverent Sales Girl, we have had the privilege to interview Online Marketing Guru Ryan Deiss, Sales Expert Barbara Weaver Smith, Small Business Expert Barry Moltz, Ecommerce Expert John Lawson, Sales Cardiologist Che Brown, Social Media Expert Jennifer Abenethy, Professional side hustler Roshell Rinkins, and Finance Expert Dawn Fotopulos. Here are my favorite interviews from 2016: How to Become the Ultimate Digital Marketer with Ryan Deiss How To Land Big Deals for Your Small Business with Barbara Weaver Smith How to Start, Run and Grow an Ecommerce Store with John Lawson How To Get Your Small Business Unstuck via Barry Moltz How to Transform Your Small Business with Your Social Media Program with Jennifer Abernethy How To Build A 7-Figure Sales Team For Your Small Business with Che Brown How To Get Control Of The Numbers In Your Small Business with Dawn Fotopulos The 5-9 Startup: Launching A Business While Working Your Day Job with Roshell Rinkins Savor these pearls of wisdom from these business experts, they are all brilliant and generous, and I am grateful they shared with me their secrets to success. The post Best of #SmallBizChat 2016 appeared first on Succeed As Your Own Boss. from http://succeedasyourownboss.com/best-smallbizchat-2016/ Are you using real estate videos as a part of your marketing strategy? If not, you should be. According to Mashable, a whopping 73% of homeowners prefer to hire listing agents who use online video. Still not convinced? Forrester Marketing found that emails that include videos see a 300% increase in click throughs. In this… The post The 4 Real Estate Videos Every Agent Needs to Master+ 15 Tips from the Pros appeared first on . from http://fitsmallbusiness.com/top-real-estate-videos-examples-draft/ Much like a car dashboard, your sales dashboard is a visual display of how your business is doing. It’s a series of customizable reports and indicators that can include monthly revenue, employee performance, daily hot leads, and other key performance indicators (KPIs). There’s a lot of different reports you can add to your sales dashboard,… The post Sales Dashboard: 6 Popular Metrics Used By Sales Managers appeared first on . from http://fitsmallbusiness.com/sales-dashboard-metrics/ Local press is a great way to spread the word about your business to a larger audience. However, getting a story about your business in your local newspaper, radio, or TV station is not a simple feat. In this article we will cover the 4 steps you should follow to get meaningful, local news coverage.… The post How To Get Newspaper, Radio, & TV Press Coverage For Your Small Business appeared first on . from http://fitsmallbusiness.com/how-to-get-local-press-coverage/ A SKU (Stock Keeping Unit) is an alphanumeric code, usually 6 to 8 characters long, that identifies a product and helps you track inventory. You can create SKU numbers manually or in your inventory management or point of sale (POS) software. SKU numbers print on your shelf label along with the product’s UPC Code and… The post SKU Numbers: What They Are & How To Set Them Up For Your Business appeared first on . from http://fitsmallbusiness.com/sku-numbers/ The good old employee handbook–you’re probably wondering if your small business has grown to a point where you need one. We will answer that question and more in this article, as well as provide you a Free Employee Handbook Sample for you to download. Please note that this article contains general information only, and you… The post Free Employee Handbook Sample & What It Should Include appeared first on . from http://fitsmallbusiness.com/employee-handbook-sample/ Guest Post As 2017 arrives, the new type of marketing finally has taken over the top spot in ad spending, digital media. Traditionally, TV ad spending has been the type of marketing companies have focused on the most. The future of ad spending has digital media on top and that trend will continue to make gains well into 2020. While TV advertising is not going away anytime soon, it has not been as effective and useful to companies as digital media. Broadcast TV viewership has also decreased with the advent of additional media viewing options, such as streaming and internet programming. Companies that are looking for new ways to engage their customers and encourage them to take action have found digital media to be the best way to get more from their advertising dollars. Instead of the traditional passive experiences with customer engagement from TV or other types of advertisements, digital media advertising allows for customer interaction and engagement. With that understanding about how digital marketing works, expect to see even more ad spending in all sectors in the next few years. At the forefront of this advertising spending will be mobile forms of advertising, which is expected to grow much more beyond its current share in all types of ad spending. The Rise of Social Media One of the top forms of digital media advertising encompasses the social media experience. Today, many marketing professionals have embraced the unique advertising opportunities that come with social media. And social media advertising is expected to continue to make gains along with all types of digital media advertising. Marketing professionals like social media because of how many users multitask with social media while engaged in other activities. This allows TV shows and other forms of media to get even more exposure as viewers interact with each other about the content. Advertisers like social media as well because it gives them unique opportunities to interact with their audience. Social media platforms like Facebook and Instagram bring users and organizations together with communication. Social media marketing will not just make gains, but it will also evolve. Instead of passive banner ads on platforms or sponsored posts, look for more organic user generated content. More friends and family members will be talking about specific companies to their contacts, allowing businesses to spread the word and increase customer engagement. Mobile App Marketing Another form of digital marketing that will also see growth in the next few years is mobile device marketing and app development. As more people around the world begin using smartphones in their everyday lives, mobile advertising will be one of the best ways to reach a large number of potential customers. Apps, specifically, seem to be leading the way in increasing customer engagement. Through app development, companies can offer users and customers a unique experience that can sometimes be better than what is found on the web. This creates more opportunities for profitability and marketing share increases. Content sharing and other capabilities will be more likely with app developments in the future. Traditional forms of mobile app advertising, like in-app ads, may start to go away. Instead, businesses may start to focus on more complex functions in ads, like location mapping of users and real-time e-commerce functionality to help grow their brand’s recognition and increase their transactions. Live Streaming and Instant Messaging Another new trend in digital marketing that is increasing in usage and effectiveness is live streaming video. With the release of Facebook Live, more users and brands are seeing how effective this form of advertising is. Companies may also begin to experiment with instant messaging technology in their advertising methods as well. Live streaming video allows companies to connect with their customers in a totally new way. This method of communication gives a company a way to announce new products in an exciting platform, interact with an audience in real-time and bring unique content to potential users or customers. In the future, more companies may begin to try out this method of marketing to put their business in a new light. Online forms of instant messaging have exploded in popularity in recent years. Many apps have been developed that connect users with each other in real-time. Now, advertising companies and marketers are looking for ways that they can get in on the massive popularity that instant messaging is experiencing. Companies can integrate their apps into common instant messaging platforms to expand their business potential. Storytelling and Unique Content Storytelling and unique content are also expected to grow in the future when it comes to digital marketing potential. Long gone are the days where bland content with specific keywords is able to help customers find a company and connect with them. Now, users and search engines demand content be unique and compelling. That’s where storytelling comes into play. Successful marketing today involves crafting a unique narrative that users can digest and engage with. This approach may become more standard in the future as advertising could veer away from the usual heavy-handed method and become more subtle. Personalization for Users With digital media advertising, the biggest potential that comes with it is personalization. Technology is making personalization finally possible and giving users a unique and customized experience. Data from smartphones, GPS location software and social media trends are giving companies a massive amount of information about their potential customers. Successful brands may look to take advantage of this data to anticipate users’ needs. The future of advertising and marketing lies in the newest technologies and innovations in digital media. Companies today can benefit from these unique and effective forms of reaching people. About the author Cody Jensen began his career with the corporate giant, Google Inc. He has been in Search Engine Marketing ever since and has a specific acumen for paid advertising. As the Founder of Searchbloom, Cody leads the strategy and execution of providing world class digital marketing to small businesses across the country. The post The New King of Advertising Spending: Digital Media appeared first on Succeed As Your Own Boss. from http://succeedasyourownboss.com/new-king-advertising-spending-digital-media/ |
AuthorHello I am Teri Crawford 26 years old living in Toronto, Canada. I have recently finished my MBA and planning to start my own business. Archives
November 2018
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