The quick ratio, also known as acid test ratio, measures the liquidity of a company. It calculates the proportion of a company’s current assets to its current liabilities. The quick ratio is used to determine a company’s ability to meet short-term obligations with liquid assets that can be easily converted into cash. The quick ratio… The post What is the Quick Ratio? appeared first on . from http://fitsmallbusiness.com/what-is-the-quick-ratio/
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Salary negotiation is tough on the employer and the candidate. Both want to maximize their profit without causing bad blood in the process. For employers, it’s especially tough since you don’t want to waste time recruiting and interviewing a candidate only to lose them during salary negotiations. So, you need a strategy from the get… The post Salary Negotiation For Employers & Candidates appeared first on . from http://fitsmallbusiness.com/salary-negotiation-employers-candidates/ Successful Amazon sellers use an assortment of powerful Amazon seller tools to drive sales and operate efficiently. Your Amazon seller account provides basic tools to manage products and orders, but most sellers quickly realize that to grow on Amazon, far better solutions are needed. That’s where third-party Amazon seller tools can help. You can find… The post Amazon Seller Tools – 9 Essential Options The Pros Use appeared first on . from http://fitsmallbusiness.com/amazon-seller-tools/ There are a lot of ways to market your business, and advertising is one of them. However, it is expensive and can take a huge chunk out of your marketing budget. The good news is there are a lot of ways to get free advertising – you just have to think out of the box… The post Top 30 Free Advertising Ideas From the Pros appeared first on . from http://fitsmallbusiness.com/free-advertising-ideas/ If you’re like most new realtors, writing your real estate bio probably sounds about as fun as a trip to the dentist. But once you understand a few key principles behind writing a great real estate agent bio, the process becomes painless and even, dare we say it, fun. In this article, we’ll give you… The post Real Estate Bio: 10 Tips & 19 Examples From The Pros appeared first on . from http://fitsmallbusiness.com/real-estate-bio/ Dictation and voice recognition software helps you to record your ideas hands-free, converting your voice into text on your computer or mobile device faster than you can type, while you’re working on other things, or if you have accessibility challenges. We looked at the most popular dictation and voice recognition software options that covered the… The post Best Dictation & Voice Recognition Software 2017: Dragon vs Google Voice vs Siri appeared first on . from http://fitsmallbusiness.com/best-dictation-voice-recognition-software/ Walmart is building a vast and varied marketplace to rival Amazon and began accepting third-party ecommerce sellers in 2016. If you’re wondering how to sell on Walmart, this guide walks you through each step, from application to setup to launch. With over 110 million unique monthly visitors, the Walmart marketplace is now the second-largest US… The post How To Sell On Walmart 2017: Get Set Up On The Walmart Marketplace In 5 Steps appeared first on . from http://fitsmallbusiness.com/how-to-sell-on-walmart/ Gross rent multiplier (GRM) is a figure used to evaluate multi-unit and commercial income producing real estate investments. It uses the price of the building, divided by the gross rents to arrive at a ratio that may be compared and contrasted with similar investments in a similar market. How Gross Rent Multiplier Is Used The… The post Gross Rent Multiplier: What GRM Is & How to Calculate It appeared first on . from http://fitsmallbusiness.com/gross-rent-multiplier/ Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye. She partners with business owners who are ready to invest in their vision, in their brand and take both to the next level. Her no cookie-cutter approach to branding and marketing results in a sustainable Branding Experience. For more info: www.kreativeeyedesign.com. SmallBizLady: Tell us why being unforgettable is something small business owners or entrepreneurs should even care about? Teanna Ross: There is a lot of competition in just about every niche, just look around. But what is it that sets you apart? People don’t buy products they buy Brands, they buy you. You are your brand. Just think about your last purchase and why you tend to frequent certain stores or services… was it memorable and if so what was memorable about it? Strive to build a big brand with a killer branding experience. It’s a sure-fire way to help set you apart from the competition. SmallBizLady: Tell us more about this Branding Experience. How does a business owner go about creating one? Teanna Ross: A branding experience is all the interactions people have with a product, service, or organization. AND the wonderful thing about creating a branding experience is that it doesn’t have to be complicated. It can be something super simple, pleasant and memorable. Some of the greatest branding experiences inspire, engage, excite and empower. SmallBizLady: How do you create a Brand Experience and what are the benefits? Teanna Ross: Start from the heart, keep it simple, put yourself in your ideal customer’s shoes. How do you want them to feel? What do you want them to remember? What do you want them to take away? When brands focus on providing their customers with memorable brand experiences they create brand awareness, and ultimately a loyal following – which is the goal right? This is how Macy’s, Starbucks, Walmart and McDonalds have been able to stay in business. They have mastered their branding experience. SmallBizLady: Most business owners think that once they have a logo they have a brand. Is your logo apart of your branding experience? Teanna Ross: Your business has a name and logo and you advertise, but does that mean you have a brand? Successful CEOs and business owners know that branding goes deeper than a name and logo. Logos, tag lines and advertising campaigns are traditional marketing tactics that merely scratch the surface. Brands connect with customers on a much deeper level. SmallBizLady: And then there’s that question… Do I even need a brand? I just want to run a business. Teanna Ross: Branding a product or service differentiates you from your competitors. It’s the key to turning prospective fans, followers and clients into loyal customers. A brand is more than what your product or service does or what you communicate. Your brand identity is the total perception of your brand in the marketplace, including your implied promise to your customers that your product or service will consistently meet or exceed their expectations every time they interact with your brand. Brands evoke emotions, delight us, and feel familiar and reliable. SmallBizLady: So, tell us a few characteristics of a strong brand? Teanna Ross: Strong brands create customer loyalty, they make you less sensitive to competitive pricing, provide focus to marketing efforts, allows you to attract the resources you need such as talent and capital, allows you to easily develop strategic partnerships and acts as a powerful tool for guiding internal decision making. As you can see developing and sustaining a strong brand is powerful, it doesn’t matter if your business is large or small – whether you are selling a product or a service, selling to consumers or business-to-business. A well-defined brand strategy is key and essential for companies looking to expand. SmallBizLady: What tips can you provide to business owners that are just starting out? Teanna Ross:
SmallBizLady: What are the next steps after getting to know your customer? Teanna Ross:
SmallBizLady: What are some engagement strategies that can be used? Teanna Ross:
SmallBizLady: What is the foundation of a long and meaningful relationship with your customer? Teanna Ross:
SmallBizLady: How should a business owner interact with their customers for an optimal brand experience? Teanna Ross:
SmallBizLady: Are there any specific rules of engagement, per sé, that provide a brand experience for customers? Teanna Ross:
Each expectation and experience is the product of a brand promise: which is the foundation of a deep and abiding relationship with your customer. Be unforgettable and deliver on that promise, it will help foster your customers’ trust. From trust comes loyalty, and with loyalty comes long-standing, mutually-beneficial relationships. The post Be Unforgettable: 6 Tips to Creating a Brand Experience appeared first on Succeed As Your Own Boss. from https://succeedasyourownboss.com/unforgettable-6-tips-creating-brand-experience/ A Rollover for Business Startups (ROBS) enables you to access the funds in your tax deferred retirement account, like a 401k or traditional IRA, for the purpose of starting or buying a business. However, you must set up a ROBS correctly in order to avoid taxes and early withdrawal penalties. Setting up a ROBS correctly… The post How To Set Up A ROBS (Rollover For Business Startups) appeared first on . from http://fitsmallbusiness.com/set-up-a-robs/ |
AuthorHello I am Teri Crawford 26 years old living in Toronto, Canada. I have recently finished my MBA and planning to start my own business. Archives
November 2018
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