An email verification service is a tool that checks whether an email is real and minimizes bounce rates, protecting a business’ domain from being flagged as a spam sender and blacklisted by email providers. We examined 20 of the most-used programs and narrowed them down to the top six. We compared and contrasted the price,...
A business partnership agreement is a contract between partners that contains terms like the business’s purpose, partner contributions and voting rights. A partnership agreement isn’t required to form a general partnership and doesn’t have to be filed with your state. However, have your partners sign one to create a legally enforceable document for resolving disputes....
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A financial advisor can help you plan financially for your future by analyzing your most confidential financial information. We spoke with the industry experts who shared their different ideas on what questions to ask a financial advisor during financial planning to help ensure you work with the one who is right for you. Below are...
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Real estate postcards are small, single-page mailers that real estate agents send to their farm area to help get leads and build name recognition. Like regular postcards, most realtor postcards are typically 5.8 inches by 4.1 inches, glossy and printed on both sides with information about the agent, specific listing and/or the neighborhood. When examining...
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Leads magnets are undeniably one of the most efficient and gainful ways to collect contact information from your website. By offering something valuable to potential customers in exchange for their email address or cell phone number, you create a mutually beneficial scenario – making internet users more likely to trust you with their contact information. Unfortunately, however, it requires a significant amount of trial and error, to lock down a lead magnet that works. The best lead magnets focus on what their target market wants, what motivates them, and approaches them in a way that seems genuine and good-natured. Here are five top lead magnets formats and tips for making them work.
Inside information on how to perform better and tips for making things easier are always valuable. This is particularly so in today’s society, where people are constantly pressured to keep up with rising demands of business to generate better results faster. The key to a compelling cheat sheet is to keep your content short, concise, and jam-packed with little known facts that have practical, real-life benefits.
For example: If you own a golf equipment store, a cheat sheet entitled “How to Pick the Best Golf Irons For Your Unique Needs” would be relevant and appealing to golf enthusiasts.
How to make it work: Touch on your ideal customer pain points when pitching your cheat sheet to them as an offer. Be sure to keep the following questions in mind when writing your landing page content:
If you are in the software industry, offering a free trial is always an impressive lead magnet. After all, everyone loves getting something for free! Even if it is for a limited amount of time. In fact, ;60% of the time free trials convert to paid subscriptions. The most common type of free trial is the “30-day access at no cost”, with credit card details collected up-front.
For example: Netflix has a user-friendly free trial sign-up page that takes customers through an effortless three-step process.
How to make it work: When it comes to free trial lead magnets, simplicity of sign up is paramount. If your target customer clicks “Start Your Free Trial Today!” only to be faced with an extensive sign up form, the likelihood of conversion immediately drops. You want to make the sign up process as straightforward and easy as possible, requiring the user to fill out short pieces of information only.
This is perhaps the most challenging lead magnet on our list. But don’t be discouraged, because when done correctly, e-books can be highly converting. The secret to a successful ebook offer is writing a book that clearly benefits the reader. This is essential because finding the time to read a lengthy publication is difficult for many, making it imperative that your target customer immediately understands what they will gain if they dedicate the time to reading your book.
For example: Flywheel’s Recurring Revenue Ebook You’ll notice in the example above that FlyWheel created a ebook with a title that clearly states how readers will benefit from their publication.
How to make it work: To generate tangible results from your ebook lead magnet, give your publication a concise title that establishes its benefits. Also market your ebook to people who match your ideal customer profile.
If you are hosting an event, offering the chance to win free tickets. Its an excellent way to collect contact information from your ideal demographic. Be sure to highlight what your customer would pay, if they were to purchase the tickets. To sweeten your deal, offer the chance to win VIP tickets, limited edition products, a swag bag, or other incentives.
For example: Music concert website JamBase offers the chance to win free tickets to various festivals in exchange for email signups.
How to make it work: Marketing to your target audience, specifically, is key for making a free ticket lead magnet work. Social media advertising can be beneficial for this type of opt-in magnet, since businesses are able to target their ads based on interests and other behaviors. You may also want to use the element of scarcity to increase conversions. By making it clear that a minimal number of tickets are available to be won, you will create a sense of urgency that will boost sign ups.
The facts speak for themselves, and it’s a fact that customers love saving money. To be more precise, 70 percent of email readers open emails from a brand or company in search of a deal, discount, or coupon. Therefore, it’s only logical that offering an early bird discount to your target audience is a surefire way to boost your opt-in rate. But offering discounts won’t just benefit your subscriber list, it’ll also benefit your bottom line.
For example: Groupon is evidence that people are always on the hunt for a discount or a deal.
How to make it work: Segmenting your subscriber list is crucial to creating a discount campaign that will produce maximum results. Instead of sending out a general 15 percent discount code to your entire database, try offering a discount to a specific subset of your email list. Try offering a discount code to customers who have abandoned their online shopping cart. It’s much easier to close a customer who has already spent time shopping on your website than to try and convince cold leads to buy from you.
And there you have it! Everything you need to harness the full potential of lead magnets and generate sales results for your business.
About the author:
Michelle O’Riordan is a Marketing Associate at Design Wizard. She’s delighted to work with such an exciting design software company and is eager to help the company continue to grow.
The post How to create lead magnets for your small business appeared first on Succeed As Your Own Boss.
Sales follow-up emails are email messages that engage a lead at different stages in the sales process. These messages work to build trust and understanding while reminding prospects of your company benefits and gives a reason to continue the conversation. Email templates are used to help salespeople follow-up quickly and professionally and ultimately close the...
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The first step to succeeding in small business is choosing the right type of business to launch. This depends largely on the current market and specific industry, but also includes factors like profit potential, loan availability, competition, and industry growth. To help you decide which specific business is best for you, we identified the 40...
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When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic to your website. Today I’m releasing Part II of my Blogging for Business series. Today we’ll address how to promote a blog. In Part I, we focused on how to create content strategy. If you want to drive visitors to your blog, as well as get them to come back again and again for more great content, you need a plan. Below are a few strategies that will help you tell the world you are ready to help.
Have a Content Promotion Plan
If you simply publish a blog post and then wait around for people to find it online, you’ll not be happy with the results. Whatever your style of content, it’s only going to be successful if it’s promoted. Use social media to get your brand out there and get people talking about it. Extend your reach by mentioning and linking to others who are influential in your field, and ask them to do the same for you. You can schedule shares of every new post on your blog through sharing tools like SproutSocial, to share your newest posts on Facebook, Instagram, LinkedIn, Youtube and Twitter. Vary the wording with the blog link and changing the artwork to pique interest will maximize the number of people who click to read the post too. Join the conversation on other industry blogs and social media posts to increase your audience. Mention relevant information in previous articles and link to them when creating new pieces. Send email newsletters to highlight informative pieces you know your customers will be interested in. Take a little time to get your content promotion strategy together, build your brand with strong content and be ready to follow through with top quality service.
Have a Unique Point of View
There are so many blogs out there is that it’s difficult to cover anything new. Most topics have been written to death, so you are going to need to share something outside of the box keep people’s interest. Share actionable advice. Don’t be afraid to be a contrarian to other industry experts typically say. Read tons of content so that you can find ideas and wholes in what others are covering. Always ask yourself: “How can you provide something my audience really needs?”
Vary Your Content
Most blog posts are 500-800 words, and those serve their purpose, but you may attract more blog readers if you mix up what you post. Occasionally, create an infographic, post a video, or write a longer post of 1,000 to 1500 words to really cover a topic in-depth. You can also interview people, do a book review or write a tutorial for your product to differentiate the types of content you share. Because people all consume information differently, when you vary your blog content, you’ll appeal to a wider audience. Check your google analytics to see which posts are attracting the most traffic, and include similar content in future posts.
Write a Roundup of Article
One of my favorite ways to generate content is to ask for feedback from my readers. Put a question out in social media and ask people to respond and send a picture and link to their website. When you post the 10 best answers, give your fans a shout out with their picture and a like to promote their business. Believe me, they will share it everywhere. You can also interview experts in your industry to attract more traffic to your blog. Every Wednesday, I host S Smallbizchat on Twitter and every Thursday, I post the QA from the interview on my blog. People are happy to be featured in an article with link back to their websites. This is a fabulous way to boost your blog readership and highlight others which is key to success on social media.
Use High-Quality Images
Photos attract people to your blogs, and when you share a post on social media, the image will stop people as they’re scrolling through their newsfeed, so it’s important to choose high-quality images for each post. You’ll need to find an image that best illustrates your content to draw people in. There are lots of site where you can find free photos. Some of my favorite places to find free images online are listed below
Make Your Content Searchable
Offer a search bar to help visitors quickly find content on a particular topic. Category links can direct them to multiple posts on a given topic. And having just a handful of posts appear (on the home page of your blog) will keep them from scrolling and scrolling to reach the bottom.
Simply developing content won’t be enough to help you compete online. You’ll have to invest in social media and perhaps even online ads to continually appeal to your audience. If you develop great content, you will always have an audience.
In part three of the blogging for business series, we’ll talk about how to blog for money.
The post Blogging for Business Part II – How to Promote Your Business Blog appeared first on Succeed As Your Own Boss.
Thermal receipt printers integrate with retail and restaurant point-of-sale (POS) systems to print customer receipts for completed sales. A receipt printer can connect in various ways including USB, Ethernet (LAN), Wi-Fi wireless (WLAN) and even Bluetooth. We look at a range of options for small business in terms of price, functionality and popular POS compatibility....
An average individual will normally experience borrowing on some type of credit at some point. While some people know how to manage their financial liabilities efficiently, others get stuck in debt, which can be financial, mentally and emotionally stressful. We spoke with the experts who shared their tips on how to get out of debt...