Product marketing starts with defining your target audience—consumers, businesses, or both—then researching the competition, identifying your outreach and sales channels, developing a product story, and finally, launching your plan. Our five-step guide shows you how to market a product effectively and within budget, plus keep sales momentum going post-launch. How Product Marketing Works in 2018...
An insurance customer relationship management (CRM) tool helps agents and brokers manage policies and renewables, prioritize leads and connect to prospects. We examined 20 general and insurance-specific programs, comparing price and functionality and identified the top six. We also compared document handling and phone integration to determine the best overall and who each one was...
Photography business cards need a strong design to stand out in an industry that relies heavily on aesthetics. Competition is fierce—Insureon reports that only 40 percent of photography startups survive their first year and just 25 percent make it through their second—so we compiled a list of 25 examples you can follow to help. Here...
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You might think your unique digital marketing efforts are working, but how do you check the effectiveness of your campaign and compare it with your expectations? Your digital marketing ventures can range from managing a social media handle to recording a regular podcast to blogging to running a full-fledged online advertising campaign. Your marketing evaluation, therefore, will help you to channel your resources towards the most fruitful marketing efforts.
Now since you have jumped into different platforms including Facebook, Twitter, Instagram and
YouTube to shout about your business, you can go ahead and use the campaign analytics to analyze the effectiveness of your content.
Use the following tips to create a valid analysis:
Understand The Requirements and Target of Your Campaign:
To analyze the outreach of your campaign, you must realize the aim of your campaign. So before you proceed with the evaluation, answer the following questions:
Once you determine these answers, you can use this information to compare it with your desired marketing goals. In a scenario where your campaign doesn’t create the desired effect, you can run an informative diagnosis to realize the shortcomings of your business. Once you create benchmarks for following your campaigns, you can use the available statistics to make adjustments to your strategy. It will also allow you to understand the visitors, their bounce rates and how you can use this information to promote your products and build more effective landing pages.
Understand and Reevaluate The Client Requirements:
Back when you started your online marketing campaign you used your target demographics to curate your campaign to reach a relevant audience. But this is a continuous process. You have to keep an eye on these statistics and take note of which content your target customers most respond too.
Once you know things like your search engine rank and what traffic is most attracted to your site, you can give your audience more of what they desire. Being found through the search engines will bring the most organic traffic to your site.
Examine Your Digital Presence Again:
It is important to test your campaigns. This process involves consistency in comparing the statistics of your visitors, the bounce rates, and how well your content engages them. The active participation of your audience will create informative insights thereby helping you to streamline your marketing efforts. You can use this information to gain site traction and hence create user engagement.
Check the Return On Investment (ROI):
The most important aspect of a digital marketing campaign is measuring the ROI. How much return you got for your initial investment the whole point of the exercise. However, identifying the source of a sale accurately is difficult, but in the end, it is essential to calculate the overall ROI. Similarly, make efforts to track the traffic from each platform and the corresponding conversions.
The whole aim of a digital marketing return analysis is to find the most rewarding source of traffic. This will create a significant advantage in streamlining your resource allocations so that you can focus on the most favorable and cost-effective marketing option.
So the question is, how often do you analyze your business outreach on the digital media platforms? And, what can you do today to improve those in the coming period? The short answer is monthly. Start with your Google Analytics and then use the platform analytics to see what is working.
Use these tips to analyze your marketing efforts and take the best information to make adjustments as needed to maximize your ROI.
About the author
Anthony Bergs is a Digital Marketing Specialist and a Project Manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations into the strategies that he builds. He’s always open for new connections and partnerships.
Flood insurance covers property damage specifically caused by flooding. A mortgage lender typically requires flood insurance for a property located in a region that has been designated as a flood zone by the Federal Emergency Management Agency (FEMA). Flood insurance policies are obtained through private insurance providers and typically cost $700 per year or higher....
The post Flood Insurance: Costs, Coverage & Quotes for Real Estate Investors appeared first on Fit Small Business.
An employee stock purchase plan (ESPP) is a benefit plan, like a Roth 401(k), that allows employees to make after-tax deferral contributions that can be used to purchase shares in the company they work for. Using an ESPP, employees can typically buy shares at a discount that they can hold until retirement or sell. How...
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An employee stock ownership plan (ESOP) is a qualified defined-contribution employee benefit plan that provides the employees of a business an ownership interest in that business. An ESOP is used by employers to either reward employees or as an exit strategy from business ownership. If owned by an ESOP, the business can receive great tax...
The post Employee Stock Ownership Plan: How ESOPs Work & Who They’re Right For appeared first on Fit Small Business.
The best farm accounting software should be able to track cash sales and unpaid bills since farmers purchase most inventory and supplies on credit. We looked at a mix of products created specifically for the agriculture industry and the top general accounting packages currently on the market, and we narrowed it down to our top...
A nonprofit organization needs an affordable accounting software to manage donor contributions and expenses as well as generate detailed reports. Larger nonprofits require a more robust, customized system to meet their tracking and reporting requirements. To determine the best accounting software for nonprofits, we looked at several products and narrowed it down to our top...
If you are in business most likely your personal credit has been your business credit, but did you know that you can establish business credit. Cash challenges are real. We have all been there, needing cash flow to make payroll, purchase inventory, hire new employees and expand but can’t because the capital isn’t available without a personal guarantee. If you a ready to stop giving a personal guarantee on credit for your business, you need to establish business credit. Bank financing is the most affordable financing out there, and when you establish business credit, you become a more secure risk to the bank. The great thing is that it’s not that hard to establish business credit.
Most businesses close their doors due to lack of cash flow. In most cases, business owners go into bankruptcy or shut down because they maxed out their personal credit. Once you learn how to establish business credit, a whole new world of financing options will open up to you. No one wants to put up their house as collateral, and once you establish business credit, you won’t need to anymore. Every highly successful company has business credit, so it’s time to learn how to establish business credit so you can grow, your business.
What is business credit?
Business credit is credit that is obtained in the business’ name. Your business can obtain its own credit profile and credit score. With an established credit score, the business will then qualify for credit. This credit is in the business name and based on the business’ ability to pay, not the business owners. Business credit scores are based only on whether the business pays its bills on time. And in some cases there is no personal credit reporting from the business owner. In other words, you won’t need to provide your personal social security number to establish a credit line.
Steps to establish business credit
Benefits of building business credit
Better interest rates on loans. Established business credit scores can help business owners secure better interest rates on bank loans.
Position your business for better payment terms. Decrease instances where you need to prepay for products or services. Your suppliers will extend credit to businesses with established business credit and you can get better payment terms too.
Faster credit approvals. A business owner can obtain credit much faster using their business credit profile versus their personal credit profile.
Double the borrowing power. You can double down on your investment in your business because you can utilize the businesses credit and your personal credit to grow your business.
Approval limits are much higher on business accounts versus personal accounts. Credit limits on business credit cards are usually 10-100 times higher than consumer credit cards.
For those of you who’ve been running your business on credit cards, this is a way to build a path to good business credit and give yourself more options to grow your business.